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Brand applications

The Wren (product livery)

  • Matte kingfisher shell, rounded tray shape, soft propeller guards in ink.
  • One round dusk light on the underside (the Landing Mark), lit during descent.
  • Small cloud wordmark on the upper shell; the Wren's given name in Manrope 700 near the tail.
  • No stripes, no hazard graphics, no numbers larger than the wordmark.

Packaging

  • The bag: cloud-white kraft paper bag, kingfisher wordmark, a small dusk Landing Mark sticker as the seal: "Sealed at Maple Street Pharmacy".
  • Pharmacy orders: discreet plain bag, wordmark on the base only.
  • Inside the bag: a small card: "Brought to you by your neighbors at [shop]. Calm skies, close by."

The Landing Spot

  • 90 cm round, weatherproof dusk mat with a cloud Glide symbol at its centre.
  • Grommets for staking down; reflective edge for low light.
  • Ships folded with a one-page set-up guide.

Nests (hubs)

  • Low, rounded rooftop enclosures in cloud with a kingfisher band and wordmark.
  • Street signage: "A Halcyra Nest lives here. Your neighbors at [shop] deliver by Wren."

App

  • App icon: the cloud Glide with dusk disc on a kingfisher rounded square.
  • Home: one primary action ("Order"), nearby Halcyra Neighbors, active delivery tracker.
  • Tracker: map with kingfisher route arc and dusk Landing Mark, status pill, ETA, shop name, "Call support".
  • App Store subtitle: "Local shops, delivered in minutes".

Social

  • 1080 × 1350 posts: cloud background, Fraunces headline in ink, one image or illustration, generous margin, wordmark bottom-left.
  • Stories: full-bleed golden-hour footage, one line of Manrope, the Landing Mark as the swipe cue.
  • Recurring series: "Neighbors" (partner shop spotlights), "Calm skies report" (weather and service updates).

Out of home

  • Billboards: one line in Fraunces, one image, the lockup. Example: "Forgot the lemons?" / "Calm skies, close by."
  • Bus shelters near partner shops: "Your pharmacy, fifteen minutes up."

Email

  • 600px, cloud background, wordmark header, one message per email, one kingfisher button.
  • Footer: support contact, shop name, unsubscribe, "Halcyra is a fictional company."

Field crew and vehicles

  • Crew: ink jacket, small kingfisher wordmark on the chest, dusk Landing Mark on the sleeve.
  • Support vans: cloud body, kingfisher wordmark, "Quietly keeping our Wrens flying."

Partner co-branding (Halcyra Neighbors)

  • Window decal: "Delivers by Halcyra" with the Glide.
  • In co-branded pieces the shop's name leads; Halcyra appears as "Delivered by Halcyra" lockup at 50% of the shop logo's height.

Stationery

  • Business card: cloud front with the lockup; kingfisher back with a single dotted Glide arc.
  • Letterhead: lockup top-left, generous margins, Manrope 10/15.